Squish Blogs!

There are many cliché reasons I could give you that will imply why you should at least consider having a mobile website developed for your company, but if you aren't already aware, I've listed a couple resources:

http://www.mobilecommercedaily.com/top-20-reasons-why-all-retailers-should-have-mobile-sites/

http://searchengineland.com/top-10-reasons-your-website-should-go-mobile-32566

If you accept the reasons are there for why "a" company should have a mobile website, then you might wonder how do you know if it's right for "your" company? It would be an easy argument against creating a mobile website if you simply looked at your analytics and noticed that only a small percentage of your web hits come from mobile devices. But unlike The Field of Dreams, just because you build it, doesn't mean anyone will come. To understand if your company will benefit from a mobile website, you must do your market research, advertise, and create a method to understand how to measure success or failure, the same way you would for unveiling a new product or service.

To give your customers a reason to use their mobile devices to view your site, try creating an actual campaign that will target your mobile audience. This will create more focused information to measure. Here are a couple of examples. If you are a restaurant, try mobile coupons, advertise them on your website and in your establishment. This will let your customers know they can use their mobile devices to interact with your brand. If you are a hotel try an mobile survey about your services, and maybe attach a coupon for their next stay.

There are myriad methods you could use to do your market research. There are very simple way to try to create metrics and better understand if your company should use a mobile website and I encourage you to do your R&D before diving into have a mobile website simply because it seems to be a trend.